A practical self-check for service businesses that have outgrown their website or brand. Use this whenever something feels slightly off, even if nothing is technically broken.
What this checklist is:
A practical alignment check for service businesses whose website no longer reflects where they are today.
What it’s not:
A branding exercise, a redesign guide, or a sales pitch.
Use this checklist if:
Your website works, but feels slightly off
The business has evolved faster than the site
You’re getting hesitation or unclear enquiries
You’re planning growth and want to sense-check alignment
