Effective Date: 24/06/2025
This Privacy Policy describes how The Cloudfairy (“we”, “our”, or “us”) collects, uses, and protects your personal data when you visit or use our website: www.thecloudfairy.com (the “Site”). This includes browsing our art shop, making purchases, signing up for our newsletter, or inquiring about creative services through our studio.
The Cloudfairy is a creative business based in the Netherlands and operates in accordance with the General Data Protection Regulation (GDPR) and Dutch privacy law.
We automatically collect certain information about your device and browsing behavior using cookies and tracking tools. This includes:
IP address
Browser type and settings
Time zone and location
Pages visited and interaction history
Referring websites or sources
This data helps us understand how visitors use the Site and improves its security and functionality.
When you make a purchase or attempt to do so, we collect the following:
Your name
Billing and shipping address
Email address
Payment details (processed securely via third parties)
Phone number (optional)
Order details (what you bought and when)
If you contact us for custom work or creative services (e.g. branding, web design, animation), we may collect:
Name and business information
Email address and any provided project details
Communication history and preferences
Invoice and payment data
When you submit a contact form or sign up for our newsletter, we collect:
Your name
Email address
Any message, feedback, or preferences you include
We use your data to:
Process orders and ship your products
Communicate with you about your order
Provide customer support and respond to inquiries
Manage creative project communication and invoicing
Comply with legal and tax obligations
Improve website performance, design, and security
Send newsletters (if you opt in) and track which types of content receive the most interest
We may use general behavioral data (like link clicks in newsletters) to learn what resonates most with our audience — for example, which sticker designs get the most interest. However, we do not build personal profiles or make automated decisions about individual users.
If you sign up for our newsletter, we use MailerLite to manage subscriptions and send updates. These emails may include:
New product announcements
Studio updates or behind-the-scenes content
Special promotions or offers
You’ll only receive emails if you explicitly opt in through our Site. We use a double opt-in system — you’ll need to confirm your subscription by clicking a link in your email.
We may monitor general open/click activity to improve content quality, but we don’t track or target individuals. You can unsubscribe at any time using the link in our emails or by contacting us directly.
MailerLite may process data outside the EU but follows GDPR guidelines and uses secure infrastructure.
We only share your personal data with trusted service providers necessary to run our business, including:
Hosting provider: Hostinger
Website platform: WordPress + Elementor Pro
E-commerce: WooCommerce
Payment processing: Stripe, PayPal (or similar)
Email marketing: MailerLite
Analytics: Google Analytics
These providers have access only as needed to perform their functions, and are contractually bound to protect your data.
We never sell or trade your data to third parties.
In rare cases, we may disclose information if required by law, court order, or governmental authority.
We use cookies and similar technologies to:
Operate key site features (cart, checkout, login)
Measure website traffic and usage
Improve design and usability
Prevent spam and abuse (e.g. Google reCAPTCHA)
Remember your preferences or login session
On your first visit, you’ll be prompted to accept or decline non-essential cookies. You can change your settings at any time in your browser. For more on cookies, visit www.allaboutcookies.org.
We may run targeted ads via services like Facebook, Instagram, or Google Ads — based on activity like visiting certain pages or showing interest in a product.
You can control your ad preferences through:
We never share your contact, payment, or order details for advertising without your clear consent.
If you’re located in the EU or Netherlands, you have the right to:
Access your personal data
Request corrections or deletion
Object to certain processing
Restrict how we use your data
Request a portable copy of your data
Withdraw consent (for example, to marketing emails)
To exercise these rights, contact us at support@thecloudfairy.com.
If you believe your data has been mishandled, you may also file a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).
Order data: retained for at least 7 years to comply with tax and accounting regulations
Studio inquiries & contact forms: stored up to 2 years unless deleted earlier
Newsletter data: retained until you unsubscribe or request deletion
Custom project files: retained per client agreement or legal obligation
We use SSL encryption, secure hosting (via Hostinger), and access control to protect your personal data. While no system is 100% secure, we take appropriate steps to safeguard all collected information.
Some of our service providers (e.g. MailerLite, Google) may process data outside the European Economic Area (EEA). When data is transferred internationally, we ensure it is protected under appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.
We may update this Privacy Policy as our practices, tools, or legal requirements evolve. Changes will be posted on this page with an updated “Effective Date.” We encourage visitors to check back periodically.
For privacy questions, data access requests, or anything related to this policy:
📧 support@thecloudfairy.com
